Creating smaller groups of contacts, or segmenting, is the first step to sending the right messages to the right people at the right times and significantly improving your email results. Sometimes, emails are not one size fits all. One email might appeal to some people on your list, while others need something completely different. The people who aren’t interested in emails might delete them, or worse, unsubscribe if they find that your messages aren’t relevant to them. You can avoid this by segmenting your lists to target the right group with the right, relevant messages.
Email segmentation statistics Still not convinced that it’s worth it to segment your email list? Check out these compelling email segmentation statistics: We found in a previous Dominican Republic Phone Number survey that 56 percent of people who unsubscribed from a business or nonprofit list did so because the content wasn’t relevant. Email segmentation helps you avoid unsubscribes by keeping emails relevant to all groups.
Campaigns sent to 35 subscribers or less, suggesting more personalized content, saw incredible open rates at an average of 55 percent. Meanwhile, campaigns sent to more than 7,500 subscribers, suggesting low personalization, averaged about a 14 percent open rate. Segmented emails make readers 50 percent more likely to click on a link within the email. The takeaway from these email segmentation statistics is simple.