What's the first thing you do when you think about starting a new business?Design logos? Registering name candidates for your brand? Or even start designing product packaging ?Stop , don't rush!In building a business, we must have strong branding . Fyi, branding is not just a logo design, packaging , or a catchy name. Branding is more than that!Branding 101 - chubbyrawittry asking yourself some of the following questionswhat products (goods or services) do you offer, at what price? What is the price of similar products sold in the market?What advantages does your product offer so that you are sure that consumers will use your product?Who are your competitors?Why do you want to build this business?Try to describe your business in three to five words!What are your short term and long term expectations for this business?If you can answer the questions above well, well, you're already on the right track! But if you are confused about the answer, it means you have missed an important phase in building branding.
In branding , the first step that must be taken by entrepreneurs in starting a business is brand discovery . The questions above must be answered Brazil Phone Number List on the brand discovery stage . Consciously or not, business people who already have a brand must have gone through this phase.Why is brand discovery important?Of course it is very important, because this stage will be the basis for the next steps, namely developing a brand strategy , brand identity , and brand guidelines .Brand discovery is an attempt to understand the reasons why a brand should exist, what makes it different, and why consumers should choose that brand . Brand discovery will help us determine the characteristics of the products we will offer. Brand discovery will also make us understand what values we want to instill in our business. Brand discovery is essential to build an effective branding!On the brand discovery stage , chubbyrawit will communicate intensively with clients and we really appreciate any information coming from clients.
Because every information will play an important role in brand discovery. At this stage various data and information will be collected, and we are here to help clients obtain data and information that can affect their brand .Creativity and flexibility in reading the business climate are needed in brand discovery . We must be able to read the opportunities from the business that we will build, but we must also be honest about the products we will offer. Don't forget we also have to convey the uniqueness or advantages of the products we offer. All of this data and information will be transformed into a formula that acts as the basis of the brand . This formula contains the background, target market, to the brand name .After obtaining the formula, it can be said, you have completed the brand discovery stage and found your brand.Read the importance of branding in marketingcongrats, you officially discover your brand!Get ready for the next step, which is developing a brand strategy. Yeay!Interested in building a brand with chubbyrawit.