News especially on the internet, is always an opportunity to improve our way of communicating, which is none other than the way brands communicate with their customers . Let's see what awaits us next year, with changes happening at breakneck speed. Digital Marketing Trends for 2020: Strategy Data will dominate the world At least from the internet. And it is that we have been talking about Big Data for years , but what is now only used in some processes such as programmatic buying or retargeting, what if it could be applied to other inbound marketing models.
Well, Big Data could establish similar behavior patterns among audiences in, for example, a scoring system that has a website. Until now, the most Business Email List that could be done was to define some parameters that the user was complying with (for example, length of stay or number of clicks on the web). Imagine adding to this the “lookalike” of programmatic buying, or, to put it another way: the ability to find, generate, and classify audiences automatically. A saving of time, effort and a boost in any digital strategy.
Speaking of automating Artificial intelligence (AI) is another of those terms that has been sounding strong for some years. But in the 2020s we are betting on a field that is still being explored: natural language and semantics in AI. What if AI understood human language? And we are not talking about putting phrases together, but about nuances, ironies, intentions To begin with, it would change the way Bing, Google (who has also already stated that they are working on it) and the other search engines have to search.