The number one goal of SEO is to appear in one of the top positions in Google search for queries related to your brand. But the Google search results page is a complex ecosystem with many different elements: featured snippets (“zero position”), images, rich results, ads… so it is always interesting to analyze where we want to position ourselves and why. The gold metric to measure the effectiveness of SEO positioning is the click-through rate (CTR) , that is, the percentage of users who click on a certain element compared to the total number of users who reach the results page.
Knowing this metric allows us to set the right goals and make a realistic forecast of the results we can expect. To help you out, we share the most Decision Maker Email List important data from the First Page Sage study on Google click rates by ranking position in 2022 . Here you will find information about the click rate by position and type of element and the most relevant conclusions so that you can take advantage of them with your brand.
Let us begin! Do you want to improve your SEO positioning in search engines with the most current techniques ? Click here and download our free ebook SEO in Google how many clicks or CTR you get according to your ranking Click-through rate per ranking position This section looks at organic and paid results on Google results pages that don't contain other elements (such as maps, images, videos, or shopping results.