Are digital influencers a guarantee of success for digital communication actions? No!
Who has never heard this phrase in special data the corridors of an agency; “Ah, let’s call him for the campaign, he has a lot of followers.”
The confusion between number of followers x quality of interactions, network size x relevance, visibility x authority on the topic has led several agencies to commit a series of mistakes.
These errors can cause crises and delicate situations in the interaction between brands and digital influencers.
Care for digital influencers
digital influencers
Influencers
So, who doesn't remember a case in which a brand associated its image with that of an influencer who even had a lot of likes, but who, in fact, had a terrible reputation? This happens a lot, more than you can imagine with brands and digital influencers.
Furthermore, we need to deepen these studies and, first of all, understand that working in partnership with an influencer is cobranding, that is, brand association.
Why have a strategy ?
Therefore, before you go out inviting digital influencers, there are some points and precautions that your brand needs to take, such as the 5 strategies below
So, far beyond likes, the success of an influencer's relationship strategy with a brand needs to generate credibility and the influencer needs to be a link between your brand and a community.
Therefore, thinking about these 5 strategies for working with digital influencers relevant to your brand, we created this unprecedented checklist.
Therefore, if you are tired of having to act based on guesswork, as there are a lack of metrics and KPis for actions to be evaluated, we have just launched a course that will help you exactly create this strategy with digital influencers.