Just as we have different categories of products and services, we also have different types of digital influencers, and the right time to work each of them into our brand strategy.
Despite this, many people still think that influence is just a quantity of likes.
Remember the last time you popular database invited a digital influencer to your campaign because they had a lot of likes?
It ended up that his reputation was bad and the content didn't even generate the expected engagement. You had doubts whether it would work, but you believed the number of followers was great and started the campaign.
A mistake made by professionals and agencies is not considering that it is necessary to have brand strategy work with these digital influencers.
What are the types of influencers?
digital influencers
Influencers
Therefore, one of the first types of influencers you need to know about is the sentinel. This profile does not publish much information, it does so less frequently, but its content and analysis capabilities attract attention. It is ideal for mature and established brands.
Expert digital influencer
A second type is the opinion leader or expert. As soon as an event happens, he quickly produces an analysis and his point of view stands out from the crowd, he generates engagement with his worldview. Profiles like this are very good for launches and events.
Now, we have a final type that is suitable for sectors such as fashion, technology and products in general: critics.
Who are the critical digital influencers?
Unlike opinion leaders, critics take longer to produce content, as they carry out analyses, compare products and write reviews, and generally also record videos.
Furthermore, we can also work with specific influencers, in the different stages of the funnel, in which our persona is located, according to the studies of professor Edney Souza.